Thursday, September 27, 2007

Life is Good

Rating: ***** (5 Stars)
We'd give 10 stars if we could

Pros:
Quality cotton wear that lasts a long long time
Soft materials such as the pajama and Good Tech lines
Positive messages that make people smile

Cons:
There just isn't enough money out there to buy it all


Review:
This clothing company started out as a brother-team in a van on a music and festival tour of New England and has grown into a country-wide link of stores that sell millions in sales and give back generously in return. But this isn't about the fabulous company that the Jacobs' brothers produced, it's about their tried and tested product they've outfitted us with.

All biases aside, after wearing LIG clothing for over three years, and mind you we beat our equipment and clothing up as hard as we can, I haven't seen a rip, a hole, or a disintegrated item yet. From hats to yoga pants, sweatshirts to t-shirts, even dog leashes and duffel bags we take on every trip (and you know we travel monthly), we have tried almost every item in this warehouse and can't complain about a one. And that's a lot to say about luggage; the handlers usually take care of that. But while I've gone through two suitcases and am on a third, Craig's still using his double-lined duffel bag complete with it's own dirty-clothes compartment.

The variety that's offered from LIG outweighs a whole department store. I've come quite accustomed to the fuzzy sock line of thick plush foot wear that makes me smile just getting it out of the drawer. Craig's even more fond of the golf line, including his soft Good Tech golf shirt and windbreaker. He's even been known to give his speeches in the Good Tech line they look so nice.

In addition to the standard of quality Life is Good has, the message portrayed is just as noble. Take for example the "HALF FULL" shirt. Thick blue cotton with a white outlined picture of a half full beer pint on the front.

Or take any of their other messages to heart:
  • "Van Go" depicts a VW bus with a guy (we happen to know this stick figure's name is Jake) and his dog hanging out of it with all sorts of fun things like bikes and surfboards and outdoor fun in there somewhere. Insert new meaning to art.
  • "Traffic Jam" depicts a convertible with Jake and his dog and music blaring out from it. Insert new meaning to road rage.
  • "Think Outside the Box" has an outlined picture of a television.
  • The "Life is Good" option offers a variety of pictures from Jake at the BBQ to Jake running with a surfboard.
On much of their clothing is a secondary label on the side somewhere that says, "Do what you like, Like what you do." This motto seems to be trickling from the company's top to bottom.

I think I've made my point. Spread good vibes, right? What better to send a message of positivity in quality clothing that feels good?